Home Technology Don’t call it “Xiaomi Mi”, just call it “Xiaomi”: the company says...

Don’t call it “Xiaomi Mi”, just call it “Xiaomi”: the company says goodbye to the surname “Mi” in its products


Those that are followers of Xiaomi merchandise absolutely observed a peculiar element just a few weeks in the past. When Xiaomi introduced the Xiaomi MIX 4, it didn’t name it Xiaomi Mi MIX Four because it occurred with the earlier ones (see Mi MIX 3), however merely referred to as it Xiaomi MIX 4.

The identical, precisely the identical, occurred with the tablets, which as a substitute of being Xiaomi Mi Pad 5 had been baptized as Xiaomi Pad 5. The surname “Mi” had disappeared from these new merchandise and it was not a mistake, however relatively it’s Xiaomi’s subsequent large step: eliminating the “Mi” in order that the merchandise be, simply, Xiaomi.

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Goodbye My”

The surname “Mi” has been current within the Chinese language agency because the launch of its first cell phone again in August 2011. Since then, “Mi” has accompanied numerous merchandise of the corporate, such because the Mi Good Band 6, Mi Watch , My TV, My Selfie Stick Tripod and so forth to infinity.

The one units of the model that would not have this surname are the merchandise of its sub-brands, particularly Redmi and POCO. With this transfer, Xiaomi seeks to unify its “global brand presence“and shut” the notion hole between the model and its merchandise. “Additionally they spotlight that” this modification could take a while to be utilized in all areas.


Firm sources point out that with the introduction of the brand new model id, two collection of merchandise shall be situated below the guardian model, as we are able to see within the picture above. The primary shall be Xiaomi, which shall be linked to premium merchandise. The second shall be Redmi, aimed toward “a youthful viewers” and with extra inexpensive costs.

It ought to be famous that the final title “Mi” is not going to solely go away from cellphones, relatively it’s going to disappear out of your total ecosystem and from IoT merchandise sooner or later. Thus, it’s anticipated that the subsequent mobiles of the agency, such because the one that may usually be “Xiaomi Mi 12”, shall be “Xiaomi 12”, with out additional ado. What’s extra, it could not be unusual if the just lately leaked Xiaomi Mi 11T Professional is, merely, Xiaomi 11T Professional.


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