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Chinese brands stalk the European mobile market in the face of a Huawei that does not stop falling

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Though Apple and Samsung proceed to simply lead the European cellular market, the presence of Chinese language manufacturers continues to develop. That is how one can see the most recent report for the primary quarter of 2021 published by Counterpoint, through which it’s revealed that Samsung as soon as once more leads the rostrum of smartphone shipments, that Apple returns to second place, that Xiaomi is enshrined in a snug third place and that Huawei has disappeared from the highest 5.

The cell phone market has modified so much within the final yr and highlights, above all, the expansion of Xiaomi and the free fall of Huawei. If within the first quarter of 2020 Huawei despatched 21% of smartphones on the European stage and Xiaomi 10%, on this first quarter of 2021 Xiaomi shipments have grown as much as 19% and Huawei has disappeared from the graph, giving option to Realme, which will get a 2% share.

The combat between Samsung and Apple, the autumn of Huawei

As we are able to see within the graph beneath, originally of 2020 Apple and Huawei disputed the second place by a negligible margin. Nevertheless, Huawei had a really busy second half of 2019, since in Could america added it to the Entity Checklist and, subsequently, needed to cease collaborating with Google. That was the start of a complete hecatomb that has resulted in Huawei shedding its not inconsiderable presence in Europe (and even in China, its native nation)

In the meantime, different Chinese language manufacturers have managed to enhance their shipments. Whereas it’s true that Samsung and Apple share 61% of the pie, Xiaomi has managed to position itself in a snug third place with shipments that quantity to 19%. Not unhealthy for an organization that within the first quarter of 2020 was the fourth properly beneath Huawei. Now it takes an enormous distance from OPPO, which scratches a 4% share, and is dangerously near Apple.

The realme breakthrough, which has been in Europe for a comparatively quick time and has already managed to enter the highest 5 producers that ship essentially the most cell phones. It’s true that its share is 2%, however 2% of all cell phones despatched in Europe they don’t seem to be precisely few mobiles. Thus, we now have a market through which three of the 5 large manufacturers are Chinese language and through which the one which was as soon as essentially the most notable, Huawei, is in low hours.

It’s also attention-grabbing to try the worldwide market, a market the place much more hanging is the expansion of Chinese language manufacturers and the autumn of Huawei. Within the first quarter of 2021, Samsung and Apple managed to guide the rostrum, adopted by Xiaomi, OPPO and Vivo. It isn’t till the sixth place, with a modest 4% share of shipments, that we discover Huawei.

And that is essentially the most attention-grabbing, as a result of within the first quarter of 2020 Huawei (together with Honor) despatched 17% of all cell phones on the earth, thus surpassing Apple, Xiaomi and OPPO. What’s extra, within the second quarter of 2020 Huawei managed to take the primary place, however since then its share has fallen dramatically to remain at a 4% that isn’t little, however it’s not what it was in its day.

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